Rajamouli Opens Up About Expanding Bahubali Brand Beyond Traditional Cinema

Summary

Director S S Rajamouli shares insights into the creation of the Bahubali animated series, emphasizing the depth of character arcs and the untapped potential within the Bahubali universe. He discusses the challenges of expanding the brand beyond traditional cinema and reflects on the difference in branding strategies between India and the West. Despite initial hurdles, including failed attempts at web series and VR films, Rajamouli expresses gratitude for the opportunity to explore animation. Handing over the Bahubali franchise to another team was a significant challenge, but Rajamouli ultimately entrusted them with his vision, providing insights into the characters, conflicts, and emotional depth crucial to the series’ success. Overall, Rajamouli’s journey with the Bahubali animated series showcases the delicate balance between creative vision and collaborative execution in Indian cinema’s evolving storytelling landscape.

Rajamouli Opens Up About Expanding Bahubali Brand Beyond Traditional Cinema

Renowned filmmaker S.S. Rajamouli, the creative mind behind the epic “Bahubali” franchise, recently opened up about the meticulous process behind the development of the Bahubali animated series, titled “Crown of Blood.” Rajamouli emphasized that extensive thought went into expanding the Bahubali universe beyond the silver screen.

Unveiling Untold Stories

Rajamouli revealed that delving into the pre-stories and post-stories of the beloved characters from Bahubali sparked the idea of exploring more narratives with the audience. He noted the evolving character arcs and realized the wealth of untold stories waiting to be shared. This realization prompted the team to venture into other media platforms to reach a wider audience.

Embracing Brand Expansion

Drawing a comparison with Western counterparts, Rajamouli highlighted the organic branding of movies in those regions. In contrast, Indian cinema often falls short in expanding its brand beyond the theater. He stressed the importance of embracing brand expansion to connect with diverse audiences across various media platforms.

Challenges and Triumphs

Reflecting on the challenges faced in expanding the Bahubali franchise, Rajamouli admitted to initial setbacks in exploring avenues like web series, VR films, and games. However, the turning point came when they encountered Sharath, who presented a compelling vision for an animated series. Rajamouli acknowledged the paradigm shift in perception, recognizing animation as a medium capable of profound storytelling beyond children’s cartoons.

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Letting Go of His Creation

Despite initial reservations about entrusting the Bahubali legacy to another team, Rajamouli ultimately embraced the vision of the animators. He expressed confidence in their ability to capture the essence and soul of Bahubali while delivering an enduring animated rendition. Rajamouli’s willingness to let go reflects his trust in the team’s passion and dedication to preserving the integrity of the beloved franchise.

A New Chapter Unfolds

As the Bahubali saga transcends from the silver screen to the realm of animation, Rajamouli’s insights offer a glimpse into the creative journey behind this ambitious project. With the animated series set to captivate audiences with its immersive storytelling, fans eagerly await to embark on a new adventure within the enchanting world of Bahubali.